Agriculture is one of the sectors with the least incorporation of digital technology. To help reverse this trend, Auravant generates friendly solutions, such as Aurapps, one of the brand-new features of the platform, along with the implementation of multiple layers and a complete range of work protocols.
Agtech technologies and platforms are growing exponentially. They have room to do so, since agriculture is an industry with less digital technology than others, according to a study by McKinsey. It is a fertile ground waiting to be exploited.
Thus, their rapid proliferation has made platforms become, in many cases, a commodity.
How is one different from the other? What technology is suitable? Are those that handle the greatest amount of information more difficult to use?
Auravant brings several differentials, what stands out is the fact that it allows the user to work with a large amount of information, to relate and elaborate specific analyzes, as well as it being very easy to use.
In recent times, the start-up has facilitated, for example, working with high-resolution images (such as those taken with drones) and comparison with multiple layers, as well as making innovative models and work protocols available to its users. , based on the technological linkage agreements established with different public and private institutions.
As a next step, it is currently advancing in the development of Aurapps, the application that will allow greater customization according to the different geographies in which the platform is used and will enable access to other models that the users themselves will be able to make available to the community by Auravant.
These topics, among others, were exposed at the 2020 Agrointelligence Online Latin American Congress by Fernando Calo, CMO of Auravant. (does this need to be included with the link to the video) (does anything need to be changed in terms of time period)